How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

We-Vibe puts couples first with our selection of the most exciting sex toys for couples, including remote sex toys for long distance relationships. Discover how to spice things up and heighten your pleasure – whether together or apart. Keeping sex toys clean is extremely important for helping to prevent sexually transmitted infections, especially if you share your toys with partners. We recommend that you cover your toys with a condom when sharing them with partners, especially if it’s someone with whom you are not fluid-bonded (that is, you typically use barriers for other types of sexual activity). The presence of possibly toxic chemicals in sex toys has been a source of significant concern in the sex-toy-aficionado community.

George Taylor, M.D., was the first American to create a steam and foot/hand crank device in 1869. Taylor’s “Manipulator” turned a wheel, which pushed a rod that created a movement on a handle or padded surface. The patient would either hold on to the handle and receive the vibration or oscillations or sit or stand against the padded surface to receive the movement from the machine. The poulaine was used at dinner parties in the courts and homes of the affluent for under-the-table titillation.

The website’s design should optimize conversion rates, with the ultimate goal of generating sales. If you’re unfamiliar with website design, you can outsource this step. Gosnell Duncan pioneered the formula of the body-safe silicon with help from a General Electric chemist.

African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.

Factors determining the influencer’s compensation include their follower count, whether the post is permanent or disappears within a timeframe, and the number of posts. North America held the largest revenue share of 33.24% in 2023, owing to the presence of numerous manufacturers and retailers providing easy access to products. Sex toy companies, such as Doc Johnson have manufacturing facilities in the U.S. and manufacture more than 75% of their products in the U.S. The company has R&D teams that provide continuous input for increasing its operations and output. The market has experienced increased attention from investors and private equity firms in recent times.

If you plan to use images or videos in the marketing of your sex toy business, you should familiarize yourself with laws pertaining to such. On the other hand, if you’re creating images and/or videos, you may want to consider following the same guidelines for business in the adult industry, such as pornography or phone sex. These guidelines require you to obtain a government-issued photo ID verifying the age of anyone you employ in the adult industry. In the case of an audit by law enforcement, you may need to produce said verification.

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