How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

We’ve already touched on vibrating prostate massagers, but — spoiler alert — not all prostate massagers vibrate. Some are basically just butt plugs with a special shape (aka increased curve) to support prostate stimulation. Below they explain what these sex toys do and how to know if one deserves a place in your drawer.

We loved its simple, utilitarian design and powerful vibrations (with three intensity modes), as well as its relatively affordable price. Unfortunately, two long-term testers encountered issues with the toy’s lithium-ion battery bricking within or just after the one-year warranty period, particularly if they didn’t keep it consistently charged. Like the Shegasm 5 Star Rabbit we like, the Inya Sonnet provides dual stimulation, offering both clitoral suction and internal vibration. At $55, it’s half the price as the Shegasm model, although it lacks the thumping mechanism that makes the 5 Star Rabbit a standout.

This vibrator cock ring stimulates both the G-spot and clitoris and has 12 intensity levels. This set of wearable vibrators was made for couples—they are quiet and can be controlled with an app. This popular clitoral pinpoint vibrator has eight powerful settings for ultimate pleasure. If you’d like a shop that caters to women, Cooper, a certified sex therapist, favors smaller, entrepreneur-led and female-owned sites like Unboundbabes. "It has a smaller menu of toys than some of the larger sites so it won’t overwhelm you," she says. Just so you know, HuffPost UK may collect a share of sales or other compensation from the links on this page if you decide to shop from them.

Enter the item you're planning to pack, such as "vibrator," and you'll quickly be able to see if it's permitted and any restrictions that might apply. Right out of its packaging, it may look small— but this stretchy little ball can be pulled over your entire erect penis like a condom. The lining of the stroker features well-spaced bumps and ridges that provide a solid sensation all over your shaft while you masturbate. "One of the most important things to look for when buying a sex toy is its material," says Lehmiller.

And owners report that the inexpensive Wahl All Body Powerful Therapeutic Massager breaks easily. If our pick is unavailable, or if you are specifically interested in a plug-in vibrator, we recommend the Magic Wand Plus. Typically retailing for about $55 less than the Magic Wand Rechargeable, the Plus model is basically identical in function and appearance, with the same vibration power, four intensity levels, and easy-to-clean silicone head. If a toy was rechargeable, versatile, durable, waterproof, easy to clean, or covered by a solid warranty, we considered those attributes to be bonuses.

So we decided to create something we could be passionate about - Custom sex toys, made for you. The Evolved Tongue Tied is our favorite of the "tongue" vibrators we’ve tested. While they’re not as pinpointed as those from the Lelo Dot, we did find that this vibrator’s flickering tongue (measuring about 1 inch long and 0.25 inches wide at the tip) offers powerful, focused sensations. There can be a bit of a learning curve in terms of optimal positioning when using this toy, as applying too much pressure may cause the tongue’s motion to stall. We loved the strong vibrations and easy-to-hold loop handle on the brand’s White Temptation but found the loaf-like shape to be awkward to use, preferring the tapered silhouette of the Purple Pleasure.
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